Large SKU Catalog Management:With over 5000 SKUs and multiple product variants, LED City required a robust product management system. A custom catalog infrastructure leveraged WordPress custom post types and taxonomies, supporting downloadable spec sheets for professional buyer needs without compromising site speed.
Mobile-First Design and Simplified Checkout: SEO-optimized mobile-first design ensured a smooth user experience on all devices. The checkout process was streamlined to 1-2 easy steps, incorporating persistent shopping carts and saved user profiles to reduce purchase friction.
Rich Product Pages: Product pages featured high-resolution images, 360° product views, and an interactive photometrics viewer. Easy downloads of IES/LM80 datasheets, dynamic spec comparison tables, and recommended retrofit kits helped customers make informed decisions.
Live Chat and AI Chat Assistant: To support spec questions during the long sales cycle, live chat with AI-powered assistance was integrated, providing immediate answers and capturing customer intent.
Long Sales Cycle Support: The platform facilitated requests for photometric data and project quotes, centralizing lead capture and nurturing tools to support complex, multi-stakeholder buying processes.
Complex Pricing and Discounts: Custom pricing rules addressed volume discounts and configurable fixture options, dynamically adjusting pricing in the shopping cart based on customer selections and bulk orders.
Lead Capture and Regional Routing: Sophisticated lead capture forms routed inquiries automatically to regional sales representatives, ensuring timely and personalized follow-up.
Handling Complex Sales: The platform supported detailed project quotes, multiple stakeholder collaborations, and document sharing to facilitate the extended sales lifecycle typical in commercial lighting.
Performance Optimization for Heavy Content: Techniques including lazy loading, image compression, and asynchronous script loading were implemented to offset the impact of heavy product images and third-party scripts, maintaining fast page load times.
Video Management: Multiple high-quality videos on product pages were embedded with optimized loading strategies to balance user engagement and website speed.
Custom Theme and Plugins: A bespoke WordPress theme was crafted to align with LED City’s brand identity, alongside custom plugins developed for product display, checkout optimization, and CRM integration.
Synchronization with Amazon: Integration with Amazon’s marketplace was configured to synchronize product listings and inventory, streamline order management, and expand sales channels efficiently.
