Whether you’re an eCommerce business raking in hundreds of thousands of dollars daily or a B2B corporation relying on inbound leads from your website, you need to keep it well-maintained to ensure maximum security, minimum downtime, and the ability to make the upgrades you need to expand your business. When it comes to keeping your website up and running, it’s not only about ensuring sure it’s safe for visitors and accessible at all times. A website is an organic entity that requires constant attention, from adding fresh material to making technical upgrades to increase site speed.

Website maintenance can be especially important for the smooth running of a company if it relies on plugins to power specialized features on the site. To ensure maximum conversions, your website’s special functionality, whether it is hard-coded and custom-built or relies on a collection of plugins, needs to work correctly at all times.